While being a artist with goonz behind you and even women love his charm and support his music, no matter what is being supplied, a hustler is only as good as his word. With Cleveland serving up some of the hottest product in the game, native son Preme stands as one of the most exciting merchants of cool to emerge in years. Thanks to underground testimonials like “Set It Off” and “Sexy In Black,” Preme street swagger and authentic style has quickly made believers out of a lot of people. In his native Superior, and throughout Cleveland, Preme has created nothing short of a movement. Like many hustlers on the mic, rapping wasn’t in Preme's original game plan.

While learning the rap game, Preme was content to stack his paper from the background. “Basically, I’m a real nigga so I can relate more to a lot of cats,” Preme says of his appeal. “I don’t just do music for the clubs, I do music for everyday life. I do music for everyday niggas, the kids who ain’t got no sense of direction. I’m trying to restore some of the morals back into the game, as far as the street.” What sets Preme music apart is his ability to bring color and flash to a story that has been told so many times before. He’s a true digital age artist who doesn’t need 16 bars to develop a picture in your head. When he snaps off a verse the image is simple enough for everyone to feel it instantly.


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