Scroll Up Magazine Launches the First Hip-Hop Magazine to Bring Social Media, Viral Content, and Street Culture Directly to Those Behind Bars

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This month marks the launch of Scroll Up Magazine, the culture’s newest voice and the first publication designed specifically to bridge the gap between the incarcerated community and the rapidly evolving world of hip-hop, social media, and street culture.

Founded by Crystal Gotti and Richie Forbes, Scroll Up Magazine addresses a critical need: keeping those behind bars connected to the culture they helped build but have been locked out of experiencing. For the estimated 1.9 million people currently incarcerated in the United States, staying connected to family, friends, and the cultural movements happening on the outside has never been more challenging – or more important.

“You don’t scroll the jack – you scroll the page,” says Crystal Gotti, Co-Founder and Culture Editor. “Some of our readers haven’t touched down in years. They have no idea what a TikTok video looks like, what’s trending on Instagram, or what’s moving the culture right now. We bring the world to their hands – unfiltered, unbought, and unstoppable.”

What Makes Scroll Up Different:

Unlike traditional magazines, Scroll Up Magazine transforms the digital experience into print, featuring:

Viral TikTok videos captured as photo sequences with captions Instagram posts pulled directly from the timeline Memes, video stills, and social media moments that define the culture. 

Issue One launches with a powerful cover story: 

“Welcome Home Pooh Shiesty” An in-depth feature on the Memphis rapper’s recent release from federal custody after three years, his welcome home celebration, and his plan to reclaim his throne in hip-hop. 

Who This Magazine Serves:

Scroll Up Magazine is essential reading for:

Incarcerated individuals seeking connection to the culture and current events. Families and loved ones of the incarcerated who want to send meaningful, engaging content and Hip-hop enthusiasts who value authentic, street-level perspectives.

Scroll Up Magazine offers more than entertainment – it offers hope, connection, and proof that the culture hasn’t moved on without them.

To subscribe or learn more, visit: ScrollUpMagazine.com or contact [e-mail] 

Follow Scroll Up Magazine:

Instagram: @ScrollUpMagazine