50/50 Smack - "Off White"

California is known for fashion. The state literally has its own style that has influenced cultures and even countries. So anybody that knows about fashion knows that the hottest trend/fashion line is “Off-White”. Usually associated with Kanye West, Off-White has far out paced the local t-shirt pressers and is now in high-end retailers like Barneys. Which has helped its creator Virgil Aboloh land a new gig as the artistic director of Louis Vuitton. And with this popularity the term ‘Off-White’ has taken on a few different meanings. And an artist by the name of 50/50 Smack is ready to tell his definition with his latest single “Off White”.

50/50 Smack is an artist from Clevland that is signed to the CTL (Cleveland the Label) label. Previously 50/50 Smack has collaborated with Tez Vicious on their single “Seen It”

Produced by Drumgod, the track starts out with a piano melody that immediately grabs the listener’s attention. This is quickly followed by 50/50 Smack’s rap-sing flow that has become popular through the use of auto-tune. It’s these 3 elements that combine to create a codeine influenced trip that has been apart of hip-hop since the mid-2000’s. In the track 50/50 Smack celebrates high price fashion, fast cars, and endless money. He even mentions Virgil the creator of “Off-White” fashion brand in his first verse as to further show his sauce dripethe over.

So checkout 50/50 Smack’s latest single “Off White” and let us know if you can pick out all the brands that he mentions in the track.

To find out more about 50/50 Smack follow his social media below:

Instagram: @50_50smack

SoundCloud: @50/50 Smack